Genesis of the Idea

In-spite of being materialistically prosperous, stress & discontentment is at all-time high. Our work has silently become the 'Heart of Life' from being just the 'Part of Life'. The strength in our social bonds is gradually weakening. WHY?

The adjoining figure states a harsh fact (in Indian context) that even if each non-profit takes care of just 36 families in holistic manner, most of the problems will be solved. But it doesn't happen. WHY?

We celebrated Platinum Jubilee of Independence, but are we an 'Equitable & Just Society'?

Based on 2500+ hrs of interactions & on-ground research with stakeholders from 90+ institutions serving in 8 different domains placed across 10 countries, Mindful Consumption evolved as a paradigm shifting tool for achieving Sustainable Well-being at personal level and Social Impact at community level.