Genesis of the Idea

In-spite of being materialistically prosperous, stress & discontentment is at all-time high. Our work has silently become the 'Heart of Life' from being just a 'Part of Life'. The strength in our social bonds is gradually weakening. WHY?

We celebrated Platinum Jubilee of Independence, but are we an 'Equitable & Just Society'?

The adjoining figure states a harsh fact (in Indian context) that even if each non-profit takes care of just 36 families in holistic manner, most of the problems will be solved. But it doesn't happen. WHY?

Based on 2500+ hrs of interactions & on-ground research with stakeholders from 90+ institutions serving in 8 different domains placed across 10 countries, Mindful Consumption evolved as a paradigm shifting tool for achieving Sustainable Well-being at personal level and Social Impact at community level.